43221 Darlington, Queen Elizabeth


Monday, 25 January 2010

Textual Analysis - Double page spread analysis

I will first analise three double page spreads. These are from three different magazines that all concentrate on modern culture music. The purpose of this research existing products similar to the style and structure I intend to use for when I design a double page spread. Because it is going to be modern indie/rock music from UK magazines that i will be making, i will look at magazines made in the uk and magazines that primerily look at rock or indie music.






The first double page spread I have decided to analyse is from the magazine NME. Its a very pop/indie orientated magazine and its audience because of this, is typically teenagers and ranges from about 15 to 25. We can see this in the article, for example the first thing we read on the page is the word ‘teenagers’ this may have been used to involve the reader and relate to them, if they think the article is directed at them, they will become more interested and will want to read it more. The product is also trying to relate to the stereotypical lazy teenager. We can see the band representing the lazy teenager and there all slumped on a bed in a stereotypical ‘teenager’ way. It also says ‘NME loves’ before it says the band name ‘teenagers’ to suggest that NME loves teenagers and this is their target audience. The lighting on the shot of them slumped on the bed is also very light, contrasting to maybe what the stereotypical view is of a teenager in a dark room. This may suggest that teenagers are not subject to the typical view and that there’s a lot more going on in their life than the stereotypical view of a teenager shows. It also shows that since there in a light room, there not trapped in the teenage stereotype, even though as we can see in highlighted parts of the interview, they play along with that stereotype (perhaps to interact and relate to the target audience). For example, a highlighted part of the interview is a quote from one of the band members. It says ‘of course were a sexual band. Were the teenagers and that’s what we think about’ shows that there trying (hard) to stick to the stereotype and relate to the stereotypical teenager. The photo also shows lots of pictures of nights out and girls which suggests the teenage stereotype and may try to relate to the target audience. At the top, underneath the word ‘radar’ it says the phrase ‘the best music’ This is very direct and suggests to the reader that the type of music they listen to is the best.





This double page spread is from the magazine called ‘kerrang’. Kerrang is mainly a rock magazine and we can see that the main, large picture in this double page spread portrays this. It shows a typical rock band on stage and shows them as being very ‘cool’. It also does this by the camera angle. The camera is looking up at the band, suggesting that they are more superior. This is very typical of rock music, having a band that is very cool and the fans often look up to them. This picture also dominates the double page spread, perhaps showing that the music is what’s important to the band. It also has a section called rated: live and the picture is of the band playing live, this shows that the band do play live and do play the instruments. This is very typical of rock music as opposed to new, pop music. The look of the band members is also typically ‘rock’ style, for example Mohawks, tattoos and usual clothing (t-shirt, shorts etc.) as opposed to the ‘show’ put on in pop shows where people dress up. This also suggests that the band is more about the music than the image. This magazine probably does not have as much of a fixed target audience, but is probably more aimed at the younger rock audience. For example, the band is more of a pop rock band. This is probably for people into more mainstream rock for example, a younger audience or people that aren’t so interested in music that they actually search for music. The word ‘rated’ also takes the typical rock look. For example we can see that the word looks broken up and ‘used’ Which relates to the rock style of distressed t-shirts, ripped jeans etc.









This double page spread featured in kerrang magazine. This double page spread could be considered an advert to my chemical romance, by the way it says 'the best' and advertises the new album with the new track section in the top right corner, where it uses words like 'epic'. By the way it says its going to released 'next spring' also adds a sense of anticipation for the fans and makes them think it must be worth waiting for. This adds to the entertainment of the artice and promotes the band.



The rock influence is also very apparent fromt he large picture. The singer is performing live which is typical of rock music and the choice of clothing (denim jacket, jeans and long hair) which is very typical of rock music. This may be trying to show the audience that my chemical romance are a 'real' rock band as theres accusations that there not. However it also appeals to the 'emotional rock' audience subtly, by the way his head is down in the main picture and his body language shows vulnurablility (way we cant see his eyes is also typical of emotional image) and in the smaller picture were he seems to be singing in an emotional manner, almost crying even. This may be so that it appeals to both audiences, it appeals to the 'rock' audience that would not usually opt for my chemical romance and it still keeps the audience that like my chemical romance for the emotional aspect. The main picture also shows superiority towards the main singer. It does this by the way it is a low angle shot, therefore the viewer is looking up at the singer, this shows that the lead singer is 'superior' to the audience. The lead singer is also seen as 'mysterious' by the way we cant see his face. This atractts to the emotional audience as well. Within kerrang, the majority of band members are male. This suggests a 'male superiority'.



It also says 'world exclusive' at the top of the article. This tells the viewer that it is not avaliable anywhere else and suggests that kerrang is the best magazine. We can also see that the band is very involved with the music (also typical with music of this genre) as we can see a picture of them in a recording studio.


All three of these double page spreads have inspired me and from this research i have concluded that in typical rock magazines, there are large pictures that represent the band a lot more than we first realise (very subtly) and that there are with quotes in large font and in bold etc. I can also see that the double page spreads are all quite busy. In all of the double page spreads i have analised, there has been a large picture taking up a large proportion of the artice and a lot of writing in a very small font. Along with large quotes and other pictures etc. This means i may also have to make my double page spread busy as i will have a large picture but i will also have to fit the same amount of information as other, similar products. Otherwise readers may not feel it is worth the money compared to similar magazines. I will also have to make it exciting, which also coincides with the double page spread being busy. It does this by having

No comments:

Post a Comment