Evaluation - Who would be the audience for your media product?

The audience for my product would be people into underground metal/metalcore and hardcore. I found from my audience research and by going to live shows etc. that these people are usually between the ages of 17 - 27. There are lots of aspects of my intended audience. Stretched ears and tattoos are a popular aspect and are often embraced. There are also a lot (compared to other genres) of people that are straight edge that fit into this genre. Straight edge has developed through punk and into hardcore and started off as a direct reaction to the sexual revolution, hedonism, and excess associated with punk rock.

http://www.youtube.com/watch?v=oUD3MhRpOPg - Have Heart - unbreakable. This is a good

example of classic hardcore music (this

band is also an influencal straight edge

band.

http://www.youtube.com/watch?v=oINZPAo67OE - Azriel - Versus. This is a good example of

hardcore music linked with metal music

which is what my magazine would include

a lot of.

These bands usually play at small venues which are also bars, for example, josephs well in leeds. Therefore a usual place to see this potential audience is in these bars/venues even when there are not shows on. A lot of these potential readers are also part of the hardcore scene where they live. Because bands like this usually play in small venues the scene for hardcore in most cities is quite tight and everyone knows each other. Other places potential readers can be seen is skateparks, music related bars, music shops etc.

Most of the intended audience for my magazine will also be quite passionate about music. Hence the reason they will like this kind of music. It is all about the passion and love for the music etc.